The reason why Google's overseas marketing services are deep in water is that there are many routines in this industry, and it is easy for laymen to be deceived.

1 Low degree of specialization in foreign trade marketing

The current overseas marketing market is rather chaotic. There are many, originally SEO optimization and promotion of domestic search engines such as Baidu and 360, but the domestic market SEO competition is fierce and profits are low. Baidu has ranked its own products at the top of the list again, and the algorithm is constantly changing, which is not small.

Therefore, these services that were originally optimized for Chinese SEO have been transformed into the foreign trade industry. The employees inside are still employees who used to do Baidu SEO rankings. They have some basic English and a little knowledge of Google. Then they start recruiting telemarketers, prepare to buy business catalogs and registrations, and make daily sales calls.

The problem is that these people don't know enough about Google, an English search engine, their knowledge is not updated in a timely manner, and even seems outdated.

Doing SEO requires a wealth of technical experience, but also to keep pace with the times. Google SEO develops and changes rapidly, and service providers with a low degree of specialization are definitely not good at overseas marketing.

2 Black hat SEO technology is still a common technology for service providers

There are two approaches to SEO: white hat and black hat.

In layman's terms, white hat seo is a way to gain more weight and improve rankings on search engines in a formal and reasonable way. This approach is supported and recognized by mainstream search engines. Black hat SEO is simply cheating on search engines and optimizing website rankings in ways that are not allowed by search engines, including but not limited to: keyword stuffing, hidden text, link trading, visitor deception, misleading, disguise, traffic hijacking, etc. cheat to gain more weight.

Black hat SEO doesn't really take into account the reasonable content of a website and the real needs of search users. It is just speculative operations, to seize some loopholes in search engine rankings, and want to directly "cut corners" to improve rankings. The most common is to accumulate a large number of spam external links, and want to increase the weight to get the ranking.

For example, some domestic SEO services use a large number of spam links (in some irrelevant and disorganized websites, they will add spam links to the customer's English website. Even under some Chinese websites, the second-level directory generates spam links. As many as several thousand. .chain), euphemistically called external chain construction. In fact, in pursuit of short-term results, I risked this outdated SEO black hat technique. The final result is that the website is penalized by Google, the ranking is gone, and the included pages are also cancelled by Google.

The algorithmic rules of Google's search results page SERPs have long been user-centric. Instead of going through a site with a lot of backlinks, Google will judge the user's search intent and then display the results that best match the customer's search intent.

For websites in the foreign trade industry, if they want to develop for a long time, they must stay away from black hats and adopt safe white hat SEO. Qualified service providers must have a very solid understanding of the official optimization guidelines for . Then the unity of knowledge and action, practice!

3. Guaranteed ranking, guaranteed traffic, guaranteed query volume, and rapid publicity

The most common formula used in various SEOs is "guaranteed rankings". Guaranteed to rank on the first page of Google.

It should be noted that Google rankings have always been dynamic and extremely competitive. It doesn't take hard work to get to the first page. In many cases, the optimization work done by a website to rank on the first page can be several times larger than yours.

What's more, our marketing business is not only homepage ranking, but also various forms of publicity such as display advertising, search advertising remarketing, advertising, Gmail advertising, etc., which are services that SEO does not have.

The promotion of the so-called "guaranteed ranking" is only for better sales, so that customers feel that it is safe and worthwhile to choose this service provider.

The so-called guaranteed ranking is the ranking of words with low competition (or even no competition) and meaningless words

Do meaningless words and end up using Google rankings for those words to force explanations and excuses. Just put these words in order and the promise is fulfilled. After all, there are words that don't make sense at all, and more importantly, no one searches for them.

In one case, Google was number one, with screenshots attached. When I saw that search term, I immediately understood what a routine, a long tail keyword with 5 English words (very low search volume). Take another look at the page title of the website, there are exactly 5 words in it. It's just a 5-word long-tail word that ranks on the Google homepage, and then it is regarded as a successful case of deceiving Xiaobai.

What is the concept of 5-word long-tail search terms? For example, facial masks, large-character rankings can’t be done. Well, the moisturizing mask is still not ranked. So the beauty moisturizing mask? Still no ranking. So whitening moisturizing whitening mask? Still no ranking.

So ice skin beauty moisturizing whitening mask? Well, finally on the home page (see if this word is familiar, it is available on Taobao.)

Many Google SEO service providers on the market provide guaranteed ranking or fast ranking services, especially the so-called fast ranking, which basically use black hat SEO methods, or more or less mix some black hat methods to obtain rankings. Even if a temporary effect is achieved, it is difficult to last.

In fact, the impact of SEO services on you is timely. After doing SEO, at least five or six months later you will know the effect. Therefore, rapid promotion is inherently deceptive.

And to ensure that there is traffic, this is the easiest. Buying traffic directly from a traffic platform is cheap. Before the end of the contract service period, privately open an Ads account and purchase paid traffic. The service provider spends one-tenth of the money to purchase guaranteed traffic to achieve the so-called guaranteed traffic.

The so-called guarantee inquiry is actually very simple. Direct software simulation to send the group disk. There are many free mailboxes abroad, as well as corporate mailboxes of various domain names sold in batches, and the cost is not much. With so many alternate mailboxes, there is no substantial evidence that the service is fraudulent, even if you are in doubt. Anyway, you are guaranteed the number of queries. If you don't receive your order, that's your problem.

4AI artificial intelligence SEO marketing

This year, in the foreign trade service circle, a large number of service providers suddenly broke out under the guise of AI artificial intelligence SEO marketing. Many of them have implemented some automation at best, not artificial intelligence at all.

If it is according to their statement, then countless well-known marketing tools abroad can be said to use AI, such as or (have domestic service providers heard of these two marketing tools?). Simply put, a lot of products or services just put on a vest and put a hot, bluffing label on it.

The main elements that AI needs to have: massive data, continuously optimized and advanced algorithms, powerful computing power, and machine self-learning ability. What AI needs to accomplish is to collect various types of data from a large number of different users, perform continuous machine learning and self-correction, and analyze customer behavior (what are they looking for), scenarios (in what specific application scenarios) and needs (needs what), etc. for in-depth mining and analysis. Through a large number of calculations and algorithm optimization, a large number of data-rich user portraits are established to provide information and suggestions with obvious individual differences.

The so-called AI marketing hyped in the foreign trade circle is essentially just a pre-written fixed modular program. These functional modules are a little more advanced than before, and Google optimizes them to achieve automation, and then service providers confuse the concept of artificial intelligence.

In fact, it's 108,000 miles away from AI. Foreign industry-leading application system service providers have not announced the application of AI technology, and you are still in the stage of catching up with foreign countries. You've just implemented some automation. get you excited.

Get a nice looking UI, add some automation modules, build an AI concept to boost and attract business, can you disrupt the industry? Not at all!

Small language website in 5100+ languages

Some service providers produce small language websites in more than 100 languages. It is said to be an increase in the collection. What are the customer needs of small languages ​​that cannot be smaller? What needs does Burkina Faso, which just established diplomatic relations with the motherland last year, have low Internet usage?

Actually I think one English and Russian, Spanish, French, German and Arabic are enough! Major language markets are underdeveloped. What are some markets for? There is little competition, so what about demand?

For example, you can't beat others in the ranking of English websites, and you can't expect to have any ranking even in the ranking of small language websites. The content level of someone else's native language website is like a thick book, while your small language website is like two pieces of paper that don't know where to go when the wind blows.

If your website is only a few pages of content, it won't attract traffic at all, even in low competition areas. (Possibly ranking in keyword areas with no competition)

These small language pages, if not continually updated and increased in the number of pages included, in most cases simply do not rank at all. Because the content is too weak too weak!

The key to SEO is not just high-quality backlinks, but also content. Creating a certain amount of quality content can be very helpful in rankings. The way forward is to gain a clearer understanding of searcher intent, analyze what searchers are looking for, and provide the highest quality information.

So building a website for you in more than 100 small languages ​​is purely fabricated.

I'm not saying that the minor language sites in the builder are necessarily invalid. This is not a generalization. In a few foreign trade industries, because the products are unpopular or the products are highly specialized, it is effective to do a small language website; another situation is that after the small language website provides services, the customer himself has optimization personnel in the corresponding language, and can have a special person to do the small language website. Subsequent optimizations, content updates and maintenance, that's another story.

6 Looking for Indians to do foreign trade marketing

I often receive development letters from Indians in my mailbox, most of which are to help you do SEO and improve your rankings.

Indians are indeed world-renowned in the software outsourcing industry because their cost is low, only one-third of the labor cost in Europe and the United States, and they generally speak English and communicate well. There is a good Indian SEO team, the technology is not bad, and the price is not cheap.

But most of what you can find is cheap, generally average in service and quality, and tends to be procrastinated and not meticulous. You must know that there are no cheap and affordable professional services.

To do overseas marketing, it is very important that you must participate in person and fully communicate with service providers in many aspects. If there is not enough communication and there is no dedicated person responsible for tracking and confirming the progress of the entire project, it will be difficult for the project to be effective in the future.

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